Global iGaming solution provider Playtech has expanded its strategic partnership with evoke plc through the launch of their latest live casino studio. The new studio in question, named Club Aurora, is the third studio launch that the two companies created.
The newly opened studio will bring a fresh and immersive environment to the live casino scene, reinforcing the commitment of both brands to deliver gaming experiences.
The Third Studio 1e351d
Building on previous two successes, Club Aurora follows the debut of 888-branded live gaming environments and co-branded studios introduced in 2024.
The main aim of the third addition is to captivate traditional casino fans looking for a classic yet modern gambling games. The lineup reflects that, thanks to the inclusion of classic blackjack and roulette tables presented in a contemporary setting.
Another notable addition is the innovative Trivia Hub — a unique, complimentary game space appealing to players who enjoy casual, knowledge-based challenges that are free-to-play.
Serving renowned evoke plc platforms such as Mr Green, the new studio strengthens their live gaming offerings and broadens the variety and quality available to the players.
All three bespoke environments are located within Playtech’s state-of-the-art facility in Riga, Latvia. Therefore, there is no reason to worry about the quality of the product and player service. All studios are easily accessible across key regulated jurisdictions where evoke plc operates.
Live Games + RNG Content 3nu5h
Besides Playtech’s entire live casino suite, the collaboration also encomes their RNG casino games. Poker and bingo are included in the mix as well.
The inclusion of different verticals adds further depth to the content diversity across evoke’s suite of brands.
Both companies are thrilled about the latest studio launch. Ofir Gal-Mor, Group Head of Gaming Content at evoke, shared his excitement:
“We are thrilled to partner with the Playtech Live team to bring a new and exciting live casino experience to our players. We have had a very successful and long-standing partnership with Playtech, and the addition of these dedicated tables will only enhance our offering and provide our customers with a wide range of games to enjoy.”
George Voyatzis, VP of Commercial at Playtech, echoed the sentiment by highlighting the dedication to both gameplay and presentation perspective.
“We have every confidence that the customers of 888, William Hill and Mr Green will have an exceptional gaming experience.”
Other Playtech Ventures 4t103u
Outside of building live casino studios with evoke plc, Playtech is also keeping busy with other projects. For the last few months, the company has been heavily focused on growth in Latin America, as well as the expansion of its bingo offering.
Buzz Bingo opened the 2025 bingo season with a distribution deal with Playtech. According to that deal, Buzz Bingo agreed to add Playtech ECM Tablets across all of its bingo venues.
Thanks to the deal, Playtech’s bingo technology started powering Buzz Bingo’s omni-channel experience.
In February 2025, Playtech also began a new partnership with BVGroup, which saw Playtech become a brand-new bingo provider for the company.
In March, a slew of successful bingo deals came in – first a deal with iral Casino and then with Progress Playas. Both deals were finalized before the end of March.
A very interesting project that was also announced in March was the rollout of Mobile Till, a mobile product solution aimed at simplifying and improving the sportsbook experience in retail.
The project was a product of a collaboration with Rank Group, whose Grosvenor Casinos in the UK became the first licensees to offer the device. Playtech also plans to distribute the product to other markets and licensees soon. So, it seems that Playtech is not dedicated to revolutionizing the live casino industry only; bingo and sportsbook verticals are also in focus.
Conclusion 6q3r2z
Companies as big as Playtech are not going to waste time on building games only; they are building networks, products, and entire waves that affect sectors and even the whole industry. As a result, it’s hard to say what is the next step for Playtech following the launch of Club Aurora.
While it is clear the company continues its focus on online casino games and live casino, its seems bingo has become more of a focus in recent months. However, the strategic alliance with evoke plc and the fruits of their labor suggest otherwise. Stay tuned with us as we deliver the latest news from the industry and keep you informed about the newest changes shaping the live and online casino industry.
