Pragmatic Play has reinforced its position in the Latin American online casino market by expanding its partnership with Juega en Línea. According to the latest press release, Pragmatic Play and Juega en Línea have agreed on a delivery of Pragmatic Play’s cutting-edge Smart Studio solution.
This move allows the leading operator to offer fully customized live dealer tables tailored specifically for its local audience.
Successful Partners for Years 6q1w48
The deal between the two companies is not new. In fact, it builds upon a successful collaboration first established back in 2021, when Pragmatic Play first agreed to integrate its portfolio of award-winning games into Juega en Línea’s platform.
With that deal, the operator gained access to some of the most popular slots, live tables, and sports betting content. Now, four years later, the two are working on a new deal again.
With this latest agreement, the partnership enters a new phase where they will be offering localized, branded live dealer experiences. And that’s all thanks to Pragmatic Play’s Smart Studio technology.
What Is the Smart Studio? 194867
Smart Studio is designed to give casino operators executive control over branding and presentation of the games. They get to use innovative technologies to create immersive, bespoke gaming environments for their players.
With the deal, Juega en Línea’s players will now be able to enjoy customized versions of popular Pragmatic Play titles like Lucky 6 Roulette. The experience is meant to combine the power of the games blended with familiar design.
Victor Arias, Vice President of LATAM Operations at ARRISE powering Pragmatic Play, commented on the new deal.
“Expanding the relationship with Juega en Línea to deliver bespoke titles for its customers is another fantastic achievement for Pragmatic Play in Latin America. This customized Live Casino experience reflects the provider’s commitment to providing tailored, high-quality content that resonates with local audiences and enhances player engagement globally.”
The sentiment was echoed by Mechita Moreno, Marketing Director at Juega en Línea. Moreno stated,
“Our continued collaboration with Pragmatic Play has brought immense value to our players, and the addition of its Smart Studio solution will bolster our Live Casino offering even further. This customization ensures we can deliver a and immersive experience that aligns perfectly with the preferences of our audience.”
LatAm Expansion and Live Casino Innovation 136o29
Pragmatic Play is a major iGaming company with many milestones and goals per year. Besides inking this deal, the studio continues to strengthen its presence across Latin America by delivering localized content through other strategic partnerships.
One of the key milestones that happened in the last two months was the long-awaited launch of Free Chips, a fantastic new promotional tool. The tool is part of the Enhance gamification suite, available to all operators who wish to use it.
Introducing Free Chips ⭐
Our new promo tool powers up customisable bonus bets in live casino 🎁
Available across our roulette games – and coming soon to game shows and blackjack titles.
18+ https://t.co/jIl6UrUvsP #Pragmatilay #FreeChips #YourFavouriteEveryTime pic.twitter.com/VAz0jVReGZ
— Pragmatic Play (@Pragmatilay) March 14, 2025
Beside that, the studio keeps production going at all times. They currently produce up to 8 slot games per month, at a rate of two games per week.
Not only that, but there’s a regular release schedule for innovative live casino games. And all that is available through a single API integration.
Stay tuned for more information about Pragmatic Play and its deals right here with us. If you want more in-depth guides and strategies for live and online casino games, check out our blog where all our articles are waiting for you.
